Sharp Strategy — Bold Business Thinking by Becca Sharp

Becca Sharp's editorial publication on strategy, brand, performance, and innovation for executives and founders.

Latest Articles

• Creative Is the New Targeting: Why AI Made Your Ad Creative Your Biggest Lever
• Google Is Auto-Upgrading Your Search Ads to AI Max This Month: 5 Things to Fix Before It's Too Late
• AI Does the Execution Now : Why Your Real Competitive Advantage Is Human Strategy
• The Death of the Generic Funnel: How Innovative Brands Are Architecting Customer Loops
• The Great Tool Consolidation: Why Your Business Probably Has Too Many Software Subscriptions
• AI Search Is Rewriting the Rules: Why Your SEO Strategy Needs to Change in 2026

About Becca Sharp

Becca Sharp is a marketing executive who has spent decades at the intersection of brand building, performance marketing, and organizational leadership. She holds a Bachelor of Arts with a Major in History and English from Lafayette College and a Sc.M. in Technology Leadership from Brown University.