Sharp Strategy — Bold Business Thinking by Becca Sharp

Becca Sharp's editorial publication on strategy, brand, performance, and innovation for executives and founders.

Latest Articles

• Incrementality vs. Last-Key: Which Is Better for Your Bottom Line in 2026?<
• Google's August Bidding Update Is Coming: 5 Steps to Protect Your Ad Spend
• AI Reporting Hacks: 7 Ways to Stop Doing Manual Work
• Does Personal Branding Really Matter in 2026? Why Founders Are the New Ad Creative
• Why Innovation Is Now A Loop
• Looking for Quick Wins with AI? Here Are 10 Things You Should Know Before You Start

About Becca Sharp

Becca Sharp is a marketing executive who has spent decades at the intersection of brand building, performance marketing, and organizational leadership. She holds a Bachelor of Arts with a Major in History and English from Lafayette College and a Sc.M. in Technology Leadership from Brown University.